![Gucci Tapped a Top Italian Graffiti Artist to Make Over Its Logo as Part of Its New Environmental Sustainability Initiative Gucci Tapped a Top Italian Graffiti Artist to Make Over Its Logo as Part of Its New Environmental Sustainability Initiative](https://news.artnet.com/app/news-upload/2020/07/EQUILIBRIUM_LOGO-910x1024.jpg)
Gucci Tapped a Top Italian Graffiti Artist to Make Over Its Logo as Part of Its New Environmental Sustainability Initiative
WHY CREATING (REAL) KINDNESS AND COMMUNICATING ABOUT IT IS BECOMING MANDATORY FOR PREMIUM & LUXURY BRANDS: THE GUCCI EQUILIBRIUM EXAMPLE
![The Gucci Equilibrium Report Accelerates Its Sustainability Vision As It Partners Up With The Ellen MacArthur Foundation — TEXINTEL The Gucci Equilibrium Report Accelerates Its Sustainability Vision As It Partners Up With The Ellen MacArthur Foundation — TEXINTEL](https://images.squarespace-cdn.com/content/v1/5a802676b7411c2497540b80/b632e0ab-43fd-4266-84fc-e3e0dffbd513/GUCCI-EQUILIBRIUM-SQ-TEXINTEL.jpg)
The Gucci Equilibrium Report Accelerates Its Sustainability Vision As It Partners Up With The Ellen MacArthur Foundation — TEXINTEL
![Launching the new Gucci Equilibrium site and Instagram profile, which unifies a community of voices that Launching the new Gucci Equilibrium site and Instagram profile, which unifies a community of voices that](https://media.gucci.com/content/DiaryHeroArticle_Small_640x816/1591254905/DiaryHeroArticle_equilibrium-mp5_001_Default.jpg)